About Our Company
The Santa Barbara Adventure Company is the premier adventure travel ouier on the central coast. We operate three companies under one roof; the Santa Barbara Adventure Company, the Channel Islands Adventure Company and Santa Barbara Wine Country Tours. Our operations include local kayaking trips, surf lessons, wine country tours, mountain biking, rock climbing and team building programs. We are also the sole Channel Islands National Park concessionaire for guided kayak tours on Santa Cruz Island. Our office is located in downtown Santa Barbara, one block from State Street and less than a mile from the pier. We have an office staff of 10 and a guiding staff of 60+.
Job Location: Santa Barbara, CA
Job Description
The Group Sales Manager works to develop & execute the marketing plans to increase our corporate trips, large single-day youth trips & large-scale multi-day outdoor education trips. They are responsible for communicating the culture and services of the company, growing the business, and solidifying its presence in the Outdoor Education and Corporate Services industry. The Group Sales & Marketing Manager is responsible for training and leading a team of sales members to service tourists, corporate accounts, educational clients and individual clients.
Responsibilities
Marketing & Outbound
Develop and maintain a comprehensive strategic sales plan & calendar to attract a variety of groups (corporate, educational, and individual)
Manage outreach to groups
Attend Information meetings within the tourism space as requested
Brainstorm and develop ideas for creative ongoing sales campaigns
Communicate with Marketing Director on overall strategic plan for Group Sales growth
Collaborate with Marketing Manager on Group Sales marketing campaigns
Work closely with large-scale hotels to network with conference & large groups visiting the area Occasional attendance at trade shows or other travel events.
Sales Growth & Client Retention
Tracks monthly sales, provides reports to director on trends and contributing factors
Ensure strong client relationships & track retention of large clients
Tracks monthly sales, provides reports to director on trends and contributing factors
Monitor profitability for all Group Sales trips
Management Responsibilities
Hire, Train & Manage Group Sales Coordinators (2-3)
Oversee ensure client portfolio with the goal of directly coordinating less than 10% of Group Sales trips; divide & assign management of client portfolio to Coordinators (45/45 or 30/30/30)
Manage Group Sales Coordinators (2-3)
Regularly provide on the job coaching to improve team performance
Evaluate Coordinators performance on a yearly basis & work to maintain strong retention
Related Duties
Work closely with the Operations Manager to ensure staffing & availability for large-scale group trips throughout the year
Report to General Manager and Director of Marketing, as well as President of Company
Perform & support the General Manager & other departments on related projects as needed.
Additional Skills
✓ Excellent interpersonal skills
✓ Analytical, decision making and problem-solving skills
✓ Effective verbal and listening communication skills
✓ Attention to detail and high level of accuracy
✓ Very effective organizational skills
✓ Effective written communication skills
✓ Highly proficient at Outlook, Word & Excel
✓ Stress management skills
✓ Flexible, respectful, honest and trustworthy
✓ Able to handle multiple simultaneous projects
Working Conditions
Physical Demands
✓ Familiarity with WordPress, Mailchimp, Facebook, Instagram and other media platforms
✓ Experience with the tourism industry is a plus.
✓ Experience in Sales/Marketing a plus
✓ Knowledge and interest in the Santa Barbara and Santa Ynez areas, including waterfront, State Parks and Channel Islands National Park. Knowledge of the company's portfolio & offers a plus.
This role requires spending long hours in the warehouse and in the field lifting heavy equipment and exerting energy during activities. Office work will involve sitting and using office equipment and computers for long periods, which can cause muscle strain.
Environmental Conditions
Office & warehouse work takes place in a busy, open area office. The incumbent is faced with constant interruptions and must meet with others on a regular basis. Island managers can have their field locations vary and may include hot, sunny, windy, wet and otherwise wild and remote locations.
Sensory Demands
There will be days in which this role will require spending long hours in intense concentration. The incumbent must also spend long hours on the computer entering information which requires attention to detail and high levels of accuracy.
Mental Demands
There are a number of deadlines associated with varying tasks which may cause significant stress. The incumbent must also deal with a wide variety of people on various issues.
The above statements are intended to describe the general nature and level of work being performed by the incumbent(s) of this job. They are not intended to be an exhaustive list of all responsibilities and activities required of the position.
Commitment: This is a full-time, year-round position. 40+ hours/week; flexible scheduling is necessary at times. Role requires availability to work weekends at times. Work outside of assigned hours to ensure job responsibilities are being met & job performance is to a strong level is expected at times especially during the busy season.
Compensation: $68,640 - $75,000 base salary DOE + $12,000 in eligible bonuses
This is an exempt salaried position. Overtime will be required as necessary and this position is exempt from overtime pay. Discuss with the General Manager if you have any concerns regarding how to balance your schedule to account for necessary and potentially unforeseen overtime.
